Thoughts on engineering, strategy, and building software that lasts.
Hiring engineers before defining your technical direction is one of the most expensive mistakes a startup can make. Here's how to get the order right.
Read Why startups need a technical strategy before hiring →Choosing the wrong development partner can set your project back by months. Here's what actually matters when evaluating UK software consultancies.
Read What to look for in a UK software development partner →Off-the-shelf tools get you started fast, but custom software gives you control. Here's a framework for making the right call at the right time.
Read Custom software vs off-the-shelf: how to decide →Manual deployments are a liability. Here's why every team — regardless of size — needs automated pipelines, and how to get started without overengineering it.
Read Why CI/CD pipelines are non-negotiable in 2025 →The build-vs-buy decision shapes your roadmap, your budget, and your team. Here's a practical framework for getting it right.
Read How to choose between building in-house vs outsourcing your software →